Lofty CRM is a real estate CRM that combines lead generation, marketing automation, pipeline management, and team collaboration in one place. 

Formerly known as Chime, Lofty has positioned itself as an all-in-one real estate CRM designed to help agents, teams, and brokers not only capture more leads but also nurture them into lifelong clients. With built-in IDX websites, smart automation, and robust reporting tools, Lofty goes beyond being a traditional CRM – it’s a full digital ecosystem for real estate professionals.

In this Lofty CRM review, we’ll cover everything you need to know before deciding if it’s the right fit for your business, including:

• A breakdown of key features and how they help agents stay productive
• Detailed Lofty CRM pricing and what you get for your investment
• Honest pros and cons based on real user feedback
• Comparisons with other top real estate CRMs like kvCORE, BoomTown, and Follow Up Boss
• A final verdict answering the big question: Is Lofty CRM worth it? and how to sign up.

If you’re a solo agent, growing team, or brokerage looking for a platform to streamline operations and boost closings, this review will give you a clear picture of whether Lofty real estate CRM is what you need.

What is Lofty CRM?

Lofty CRM is a real estate CRM platform designed to help agents, teams, and brokerages manage their leads, automate marketing, and close more deals. It combines tools like IDX websites, smart follow-up automation, and pipeline tracking into one system, making it easier for real estate professionals to run their business efficiently.

What is the old name for Lofty CRM? Lofty was previously known as Chime, a well-known real estate technology company that rebranded in 2023 to reflect its expanded vision.

Who owns Lofty CRM? Lofty operates as a U.S. subsidiary of Moatable, Inc., giving it strong backing and resources to continue innovating in the real estate tech space.

Who is the CEO of Lofty? The company is led by Joe Chen, its Founder and Chief Executive Officer, whose leadership has been key in guiding Lofty’s growth and rebranding.

In short, Lofty CRM builds on its history as Chime to deliver a modern, all-in-one real estate CRM solution backed by experienced leadership and solid corporate ownership.

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Key Features of Lofty CRM

Lofty CRM is more than just a contact database. It’s designed as a complete real estate CRM platform with tools that help agents, teams, and brokerages manage every stage of the client journey. Below are the core features that make it stand out.

Lead Generation & Capture

One of Lofty’s biggest strengths is real estate lead generation. The platform provides customizable IDX websites, landing pages, and online ad management to attract and capture new leads. Unlike basic CRMs, Lofty functions as a real estate website CRM, giving agents a professional online presence that’s optimized for conversions.

Contact & Pipeline Management

Lofty makes it easy to stay on top of your pipeline with automated lead follow-up, tagging, and smart distribution. Visual pipeline management for real estate lets agents track prospects from first contact to closing. This makes it a practical CRM for brokers managing multiple agents, but also flexible enough to serve as a CRM for a small business or solo agent.

Marketing & Automation Tools

The platform offers built-in real estate marketing automation tools to nurture leads. Agents can send personalized email campaigns, set up automated text messaging, and leverage AI-driven workflows. These Lofty CRM automation tools save time and ensure that no lead falls through the cracks.

Mobile App & Productivity Tools

With Lofty’s mobile CRM app, agents can manage their contacts, tasks, and pipeline while on the go. Designed for busy professionals, it makes staying organized easier whether you’re at the office, hosting an open house, or meeting clients. As a CRM for real estate agents, this mobility is a major advantage.

Integrations & Third-Party Tools

Lofty connects seamlessly with essential real estate platforms. It offers MLS CRM integration to keep listings up to date, as well as connections with Zillow, Realtor.com, social media platforms, and other tools. With features like CRM with Zillow integration, Lofty ensures agents can manage everything in one system without jumping between apps.

Lofty CRM Pricing

So, how much is Lofty CRM per month?  Lofty CRM is positioned as a premium, all-in-one real estate CRM platform, and its pricing reflects that. 

• Core (Agent) Plan: Around $449/month, plus a one-time setup fee of $500, with extra users billed at $15/month each.
• Premier (Team) Plan: Approximately $700/month, with a $1,000 setup fee and $25/month per additional user.
• Enterprise (Broker): Around $1,500/month, setup fee up to $2,000, and $12/month per extra user beyond the included seats. (The Close)

Lofty Price vs. Its Alternatives

CRM Platform	Price (Approx.)
Lofty CRM	$299–$1,500+/month
LionDesk	$25–$83/month
Follow Up Boss	$69/user/month (Grow); Pro up to $499/month; Enterprise $1,000/month for 30 users (Ascendix)
BoomTown	From $1,000/month (plus $750 setup); Grow & Advance higher tiers $1,300–$1,500/month (TechRadar)
kvCORE	Pricing not disclosed; requires direct quote (Salesmate, Ashby & Graff Careers)

Pros of Lofty CRM

• All-in-one CRM + lead generation + marketing
• Strong automation and pipeline tools
• Scales well for teams and brokerages
• Professional IDX websites included

 Cons of Lofty CRM

• Higher monthly costs than many competitors
• Steep learning curve for beginners
• Some features require extra add-onseasier for readers to scan?

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Who Should Use Lofty CRM?

Lofty CRM isn’t built for everyone, but it can be a strong choice for the right type of real estate professional. Here’s who will benefit most—and who may want to look at alternatives.

• Solo Agents: If you’re just starting out, Lofty may feel pricey. While it offers advanced tools, some agents may not fully use everything it includes. More affordable options could be the best CRM for solo agents until your business grows.
• Teams: This is where Lofty shines. Its lead routing, automation, and shared dashboards make collaboration easy. Teams can scale operations without relying on multiple disconnected tools.
• Brokerages: Lofty is an excellent CRM for brokers who need to oversee dozens of agents, track performance, and manage a high volume of leads. Its enterprise-level features make it suitable for scaling up large operations.
• Small Businesses: For a smaller agency or a solo entrepreneur, Lofty might be more than what’s needed. In these cases, a simpler and more affordable CRM for a small business could be a better fit.

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Lofty CRM Alternatives & Competitors

While Lofty CRM is a powerful platform, it’s not the only option on the market. Depending on your budget and needs, other CRMs might be a better fit. Below are some of the most popular Lofty CRM alternatives and how they compare.

Follow Up Boss

Follow Up Boss focuses on simplicity and speed. It doesn’t include IDX websites or built-in lead generation like Lofty, but it’s known for being extremely user-friendly. Many agents prefer it when they want a straightforward CRM without the extras.

kvCORE

When it comes to Lofty CRM vs kvCORE, both are similar in being all-in-one platforms. kvCORE offers IDX websites, automation, and lead generation tools, but pricing is usually handled at the brokerage level, making it less transparent for individual agents.

BoomTown

BoomTown is another premium option that competes directly with Lofty. It’s powerful for lead generation and team management but comes with high upfront costs and contracts that may not suit smaller agents or teams.

LionDesk

LionDesk is one of the most affordable real estate CRMs. It doesn’t have as many built-in tools as Lofty, but it’s cost-effective for solo agents or small teams who just need a solid CRM with email and texting features.

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Lofty CRM Alternatives: Quick Comparison

CRM Platform	Strengths	Weaknesses	Best For
Lofty CRM	All-in-one platform, IDX websites, automation, strong for scaling	Higher cost, steeper learning curve	Teams & Brokerages
Follow Up Boss	Simple, user-friendly, fast adoption	No IDX websites, fewer marketing tools	Agents who want a focused CRM
kvCORE	All-in-one like Lofty, automation, IDX websites	Pricing not transparent, often brokerage-only	Large brokerages
BoomTown	Premium lead generation + CRM combo	Expensive, long-term contracts	Large teams with higher budgets
LionDesk	Very affordable, simple, easy texting/email	Limited compared to Lofty, no IDX	Solo agents & small teams

How Do I Create a Lofty Account?

Getting started with Lofty is simple. Here’s a step-by-step guide:

1. Go to the Lofty Website – Visit lofty.com and click the “Get Started” or “Request a Demo” button.
2. Fill Out the Form – Enter your name, email, phone number, and company details.
3. Choose Your Plan – A Lofty sales representative will help you pick the right plan based on whether you’re a solo agent, team, or brokerage.
4. Schedule a Demo (Optional) – You can book a demo to see the platform in action before committing.
5. Sign Up & Onboarding – Once you select a plan, Lofty will set up your account and guide you through onboarding. This includes customizing your IDX website, importing contacts, and setting up automation.

Lofty doesn’t offer a free trial, so requesting a demo is the best way to test the platform before subscribing.

Is Lofty CRM Good for Brokers?

Yes, Lofty CRM is a strong choice for brokerages. Designed as a scalable CRM for brokers, it helps leaders manage multiple agents, track team performance, and distribute leads efficiently.

Here’s why brokers benefit from Lofty:

• Lead Distribution: Automatically route leads to the right agent based on rules you set.
• Team Oversight: Monitor pipelines and productivity across your entire brokerage from one dashboard.
• Enterprise Features: Access advanced reporting, integrations, and large-scale automation tools.
• Scalability: Lofty can support dozens or even hundreds of users, making it suitable for growing brokerages.

While it comes with a higher price tag than simpler CRMs, many brokers find the investment worthwhile because it centralizes lead generation, marketing, and team management into one system.