Choosing the best product management software in 2025 will make your team launch stellar, scale, and improve your products. With tighter competition, faster release cycles, and rising customer expectations, having the right platform is a strategic advantage.
Recently, the use of digital product management tools has increased a lot. Recent industry reports show that more than 70% of product teams now rely on dedicated platforms to manage roadmaps, prioritize features, and collaborate across distributed teams. So the demand for agile product management tools has spiked.
This guide is for:
- Product managers (PMs) who need smarter ways to prioritize and deliver
- Startups looking for cost-effective yet scalable tools
- Enterprises managing complex product portfolios
- SaaS companies aiming to stay ahead of customer needs
- Agile teams that require seamless collaboration across departments
We’ve done the hard part for you by reviewing the 17 top tools for product managers in 2025, breaking down their pros, cons, pricing, and best-fit use cases so you can easily make your choice.
What is Product Management Software?
Product management software is a digital platform that helps teams plan, develop, and deliver products more efficiently. It is the central hub where product managers, developers, designers, and stakeholders align on goals, track progress, and prioritize what to build next.
Key Features of Product Management Tools
- Roadmapping: Visualize your product strategy and align it with business goals
- Collaboration: Keep cross-functional teams connected with shared workspaces and communication tools
- Task & Workflow Management: Track progress, assign responsibilities, and monitor deadlines
- Customer Feedback & Prioritization: Collect insights from users to guide decisions on features
- Analytics & Reporting: Measure product performance and make data-driven choices
- Integrations: Seamlessly connect with tools like Jira, Slack, GitHub, Figma, or CRM systems
The 17 Best Product Management Software in 2025 (Ranked)
1. Jira Product Discovery – Best for Agile Product Teams
Jira Product Discovery is designed specifically for product managers working in agile environments. It integrates seamlessly with Jira Software, making it a powerful choice for product and engineering alignment.
Pros:
- Tight integration with Jira ecosystem
- Great for backlog management & agile workflows
- Strong prioritization frameworks
Cons:
- Can feel complex for non-technical users
- Limited roadmap customization compared to standalone tools
2. Aha! – Best for Product Roadmapping
Aha! is one of the most popular roadmapping tools for product managers. It’s highly visual and packed with strategy-first features, making it ideal for teams that need strong roadmap alignment.
Pros:
- Excellent roadmap visualization
- Strategic planning features (OKRs, goals, initiatives)
- Powerful reporting options
Cons:
- Steeper learning curve
- Pricing may be high for small teams
3. Monday.com – Best All-in-One Work OS
Monday.com is more than just a project management tool – it’s a flexible work operating system that can adapt to product workflows. With templates, dashboards, and automations, it’s a versatile choice for cross-functional teams.
Pros:
- Highly customizable dashboards
- Strong collaboration and communication tools
- Easy to set up and scale
Cons:
- May require customization to work as a pure PM tool
- Advanced features are locked behind higher-tier plans
4. ClickUp – Best for Task + Product Management Hybrid
ClickUp product management software combines task management, docs, goals, and roadmaps in one tool. Its flexibility makes it one of the most affordable yet powerful options for startups and scaling product teams.
Pros:
- All-in-one task + product management hub
- Affordable with a strong free plan
- Supports docs, goals, sprints, and automations
Cons:
- Can feel overwhelming due to feature overload
- Performance can lag with large workspaces
5. Productboard – Best for Feedback-Driven Roadmaps
Productboard shines when it comes to connecting customer feedback with product strategy. It helps PMs consolidate insights and turn them into roadmap priorities.
Pros:
- Excellent feedback collection & prioritization
- Visual, shareable roadmap
- Strong integrations with support and CRM tools
Cons:
- Higher cost compared to lightweight tools
6. Notion – Best for Flexible Workflows & Docs
Notion is a highly customizable product management software that blends docs, databases, and task management. For product managers, it works as both a knowledge base and a lightweight roadmap tool.
Pros:
- Extremely flexible—can be tailored to any workflow
- Combines documentation, wikis, and tasks
- Affordable with a generous free plan
Cons:
- Lacks built-in advanced PM features (needs templates)
- Messy without a structured setup sometimes
7. Asana – Best for Cross-Functional Teams
Asana is a popular project and product management tool known for its clean interface and strong collaboration features. It’s great for aligning multiple teams on product initiatives.
Pros:
- Easy-to-use interface with multiple view options (list, board, timeline)
- Great for task + project alignment
- Robust automation and integrations
Cons:
- Limited roadmapping features compared to Aha! or Productboard
- Expensive for larger teams
8. Trello – Best for Simple Visual Product Planning
Trello’s Kanban boards make it a go-to for teams that need a simple, visual product management software. It’s especially beginner-friendly.
Pros:
- Simple drag-and-drop Kanban interface
- Easy to learn and adopt
- Free plan suitable for small teams
Cons:
- Limited advanced PM features
- May not scale well for complex product portfolios
9. Confluence – Best Knowledge Management for PMs
Confluence (by Atlassian) is a documentation and collaboration hub that complements tools like Jira. It’s ideal for product managers who need structured product wikis and cross-team documentation.
Pros:
- Great for storing product documentation, specs, and wikis
- Deep integration with Jira and Atlassian products
- Robust search and collaboration features
Cons:
- Not a standalone product management tool
- Requires setup to integrate roadmaps or tasks
10. Airfocus – Best for Prioritization Frameworks
Airfocus specializes in product strategy and prioritization. It’s perfect for teams that want to make roadmap decisions using scoring models and frameworks.
Pros:
- Prioritization templates (RICE, MoSCoW, custom scoring)
- Clear roadmaps with drag-and-drop functionality
- Strong stakeholder alignment tools
Cons:
- Not as feature-rich for task management
- Best used alongside a project management tool
11. Wrike – Best for Enterprises
Wrike is a robust work management platform built for large, complex organizations. Its advanced reporting and enterprise-grade features make it ideal for big product teams.
Pros:
- Enterprise-ready with advanced permissions & security
- Excellent reporting and analytics
- Flexible project templates
Cons:
- Steeper learning curve than simpler tools
- Can feel heavy for small teams
12. Smartsheet – Best Spreadsheet-Like PM Tool
Smartsheet is a spreadsheet-style platform that combines flexibility with powerful automation and reporting, making it familiar to Excel lovers.
Pros:
- Spreadsheet-style interface that feels intuitive
- Strong reporting and automation features
- Scales well for enterprises
Cons:
- Not as visual as other tools (unless customized)
- Pricey with add-ons
13. Craft.io – Best for Strategic Roadmapping
Craft.io product management software is for product managers who need to connect strategy to execution. It focuses on building strong product narratives through roadmaps and feedback loops.
Pros:
- Excellent for roadmap storytelling
- Integrated feedback and prioritization
- Designed specifically for product teams
Cons:
- Less flexible for general project management
- Limited integrations compared to bigger players
14. Miro – Best for Visual Collaboration & Brainstorming
Miro is a collaborative whiteboard tool that has become a favorite for product discovery, brainstorming, and workshops. While not a full PM tool, it’s essential for ideation.
Pros:
- Great for visual collaboration and workshops
- Easy to use with templates for product discovery
- Works well for remote teams
Cons:
- Not a standalone PM tool (works best alongside others)
- Can get cluttered with large boards
15. Favro – Best for Scaling Agile Teams
Favro is a flexible tool built with agile scaling in mind. It combines planning boards, backlogs, and roadmaps in one collaborative space.
Pros:
- Designed for scaling agile teams
- Supports multiple boards, hierarchies, and roadmaps
- Strong collaboration features
Cons:
- Less well-known, so smaller community support
- May feel complex for beginners
16. Zoho Projects – Best Budget-Friendly PM Software
Zoho Projects is a product management software which is part of the Zoho ecosystem, offering solid PM functionality at a lower price point, making it great for startups and smaller teams.
Pros:
- Affordable pricing
- Good task management and reporting features
- Integrates with Zoho ecosystem (CRM, Desk, etc.
Cons:
- Limited compared to enterprise tools
- Dated UI compared to modern platforms
17. Clickroadmap – Best Newcomer for Startups
Clickroadmap is an up-and-coming tool in 2025, gaining traction for its simple yet powerful approach to roadmapping and prioritization.
Pros:
- Fresh, modern UI designed for startups
- Lightweight but powerful roadmap features
- Affordable pricing
Cons:
- Still new—fewer integrations than established tools
- Smaller support community (for now)
Types of Product Management Software
- Roadmapping Tools: These are focused on strategic planning and visual product roadmaps (e.g., Aha!, Airfocus)
- Project Management Hybrids: Combine task management with product workflows (e.g., Monday.com, ClickUp)
- Feedback & Research Tools: Capture user insights and prioritize features (e.g., Productboard, Craft.io)
- All-in-One Platforms: End-to-end solutions that handle roadmaps, collaboration, and execution (e.g., Jira, Asana)
How to Choose the Right Product Management Software
With numerous options available, selecting product management software depends on your team’s size, goals, and workflows. Here are the key factors to keep in mind when doing a product management tool comparison:
Factors to Consider
- Team Size & Collaboration: If you have a small team, you need lightweight tools. Enterprises require advanced collaboration features.
- Roadmapping & Prioritization: A good software for product management in 2025 has clear roadmap views and built-in frameworks to decide what to build next.
- Integrations: Ensure it connects with tools your team already uses (Jira, Slack, GitHub, CRM, design tools).
- Pricing & Scalability: Choose software that fits your budget now and can grow with your team.
- Ease of Use & UI/UX: A clean interface saves learning time for new users and quickens familiarity with the software.
Benefits of Using Product Management Tools – Before vs. After.
| Before | After |
| Disconnected teams using emails & spreadsheets | Improved collaboration across remote & hybrid teams |
| Missed deadlines and slow releases | Faster product launches with streamlined workflows |
| Gut-feel decisions on features | Better prioritization with customer feedback integration |
| Manual reports taking hours | Automated reporting & analytics in real time |
| Struggling to plan for the future | Future-proof with AI-powered insights and predictive analytics |
Trends in Product Management Software for 2025
- Modern AI product management tools help analyze customer feedback, market trends, and usage data to automatically recommend which features should move up the backlog.
- Seamless connections to GitHub, Figma, and CI/CD pipelines reduce friction between product, design, and engineering teams.
- Tools are doubling down on async features (like Loom-style video updates, integrated chat, and auto-syncing docs) to keep distributed teams aligned without endless meetings.
- Product teams can now create personalized dashboards and automate repetitive tasks—without relying on developers—saving time and boosting efficiency.
FAQs About Product Management Software
What is the Best product management tool in 2025?
I’ll say Jira, Aha!, and Productboard consistently rank among the top tools for product managers in 2025.
Which product management software is best for startups?
Startups go for Notion, Trello, or ClickUp because they’re affordable, flexible, and easy to scale.
Is Jira better than Monday.com for product management?
It depends on your needs. Jira is ideal for agile product teams and software development, while Monday.com works better as an all-in-one project + product management hub. (Jira vs Monday product management is often a matter of complexity vs simplicity.)
What are free product management tools for small teams?
Popular options include Trello (free plan), Notion (free tier), and ClickUp (free forever plan)—making them some of the best free product management tools in 2025.
Round Up on the Best Software for Product Management 2025
Choosing the best software for product managers in 2025 comes down to your team’s size, goals, and workflows. Some teams may thrive with simple visual tools like Trello, while others need advanced platforms like Aha! or Jira Product Discovery. The key is to match your needs with the right balance of roadmapping, collaboration, and integrations.
Before making a final decision, it’s always smart to explore free trials. Most of the tools in this product management software roundup offer free or low-cost plans, so you can test features before committing.
If you found this product management tools guide 2025 helpful, you may also enjoy our related comparisons:
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