Ai TOOLS USED FOR CREATING SOCIAL MEDIA CONTENTS

Artificial intelligence (AI), can be used to automatically generating localized content for social media content and various locations or multiple ad copy variants for A/B testing. Tools like DeepSeek or ChatGPT is the best tools for content creation and can be helpful as a starting step.

Furthermore, AI content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation. Artificial intelligence (AI) content creation systems use written cues to generate text-based or visual content.

10 AI tool that can make your life easier

ChatGPT, Midjourney, Jasper, and OwlyWriter AI, which can write amazing social media post captions in a matter of seconds, are typical instances of AI production aids.

We’ve got 10 AI content creation tools that can help make your job as a social media marketer easier, simplifying your workflow and saving your team valuable time. Let’s walk you through each one and how it can help.

1. ChatGPT

ChatGPT doesn’t usually need an introduction these days, almost becoming synonymous with “AI-generated content creation” by itself.

This is a natural language processing (NLP) chatbot that can understand and produce human-style conversations and content, like social posts, blog articles, and more.

ChatGPT’s launch spurred a massive panic among writers and marketers, who thought it would force them all out of their jobs.

However, ChatGPT is still a machine learning model, and while it’s helpful in many cases, it can’t replace an actual human’s capability for original thought.

Use ChatGPT for:

Idea generation and brainstorming

Blog post outlines

Social media post ideas

However, it’s not the best for:

Full drafts

Factual/historically accurate details (always double-check with verifiable sources).

Also Read: Quick guide: How to Integrate ChatGPT

2. Midjourney

Midjourney is an AI graphics generation app. It’s easy to use and runs as a Discord bot, so you can create works of art anywhere, even on the go from your phone.

Anyone can learn to create prompts in Midjourney. However, getting the results you want usually takes a bit more finesse. There are advanced ways to prompt Midjourney, including specifying if you want a transparent background, aspect ratio, art style, and more.

For more advanced ideas, check our AI art prompting guide.

Use Midjourney for:

Social media graphics

Generating logo concepts or project ideas for presentations that you plan to originally design later

3. Jasper

A popular ChatGPT alternative, Jasper specializes in generating text content for articles, social media, scripts, and more. It’s even ventured into the world of AI image generation as well.

What sets Jasper apart is its understanding of tone, promising on-brand content that sounds like you every time.

In addition to the content creation process, you can use Jasper to translate content into 30 different languages. Jasper also integrates with Google Docs and other popular apps, or you can write your own integration with their API.

Use JasperAI for:

Translating content to expand your global reach

Content idea generation and outlines

Generating images for social media posts

However, it’s not the best for:

Low-volume users—the monthly subscription is only worth it if you have an ongoing need for AI graphics.

Super realistic results

4. OwlyWriter

Maybe I’m biased, but Hootsuite’s very own OwlyWriter AI is the best AI content creation tool for social media. You enter a prompt, and OwlyWriter gives you winning content, saving you hours of work.

OwlyWriter can:

Write a new social media caption in a specific tone of voice.

Write a post based on a link (i.e., a blog post or a product page).

Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best).

Identify and repurpose your top-performing posts.

Create relevant captions for upcoming holidays.

5. Claude ai tool

Claude is an AI tool powered by Anthropic that uses Constitutional AI to provide its users with secure and accurate information. In fact, it’s been in the game longer than ChatGPT and is one of its top rivals in the AI bot game.

Claude comes with three different price points, including a free option to test it out.

Use Claude for:

Generating code snippets for your website

Coming up with new high-quality content ideas

Transcribing videos or podcast episodes

Understanding complex information

However, it’s not the best for:

Full draft creation

Summarizing (like most chatbots, this simply isn’t sophisticated enough to fully rely on)

6. copy.ai 

Copy.ai is another great AI tool to consider. Its main messaging is that it helps streamline and automate tasks, furthering your business’s go-to-market content strategy. This means Copy.ai has tools that can help with both your sales and marketing tasks.

Use Copy.ai for:

Content ideation

Generating pipelines

Translation

However, it’s not the best for:

Full-scale content creation

Relying solely on for-sale help

7. Beautiful.ai

Beautiful.ai is an AI-powered presentation tool. This can be useful for a number of things in a social media marketer’s task list—putting together social media reports to share with your team, pitching new ideas, or creating slides you can share online as a part of your marketing strategy.

For example, LinkedIn now allows users to share PDF files as posts—and Beautiful.ai allows users to download their slides in PDF format. Win-win?

Input prompts to create new slides, verify the information, then save and share. It takes just minutes to put together a beautifully branded presentation.

Use Beautiful.ai for:

Marketing slideshows

Social media reports

Designing presentation slides

However, it’s not best for:

In-depth, research-heavy presentations

8. Description

Descript is an AI-powered audio and video editing tool that can help you edit long-form videos and podcast episodes as well as shorter videos for social media content.

All you have to do is edit the transcript to cut out filler words and take advantage of other quick editing tools to finalize your work.

Use Descript for:

Captioning

Audio and video editing

However, it’s not best for:

Video creation

9. InVideo

If you are looking for a content creating ai tool that can help with video creation—and not just editing video you’ve already shot—Invideo is a great option. Start with a prompt (like “Short-form social media video about financial literacy”), and watch as your video comes to life.

You can then make changes to the video’s language, content, and more through additional text prompts. Create bite-sized video content in minutes, perfect for small teams who can’t rely on video production.

Use Invideo for:

Short-form video creation

However, it’s not best for:

Long-form, informational videos

10. Canva

Canva is a well-known online graphics editing app that has, in recent years, expanded to cover document design, presentations, mini websites, and more. Like other apps, Canva has added a slew of AI-powered content creation features over the last year, which they call “Magic Design.”

additionally, Upload any existing media, and Magic Design will give you matching templates, like social media templates, quote graphics, documents, and more. This makes it super fast to repurpose content across different platforms in a way that still optimizes each platform’s strength.

Magic Design also works with text prompts, so in just a few words you can have a presentation outlined, an infographic design, and more. Or, edit photos with AI objects or background removal and other quick adjustments.

Use Canva for:

All your business graphic template needs—here are 50 free social media templates to get you started.

Repurposing existing content

Keeping visuals on brand throughout your entire team

However, it’s not the best for:

Branding from the ground up—trust your key graphics to humans.

Why bother incorporating AI content creation aids into your work as a social media marketer? Here are five major benefits that AI-powered tools can offer.

1. Save time

AI can take over smaller, more menial tasks, helping your team to save time and focus on the bigger picture. Some of these tasks may include:

• Proofreading and improving grammar
• Batch content creation (like generating product descriptions or summaries)
• Research (like analyzing vast amounts of data)
• Communication
• Captioning and other accessibility needs, like voiceovers
• Basic graphic design help

Read Also: 19 Best Software for 2d Animations (Beginners, Professional Mobile & Free)

For a volume-based platform like X/Twitter or Threads, it’s extremely helpful to repurpose already-written (and approved by our team!) content into short-form tweets and threads.

However, we’ll discuss some AI tool options. Consider how each one can help your team save time on content writing and marketing.

2. Generate ideas

Maybe you’re an idea generation machine, and you have no need for this. But even the best brainstormers can hit a creative block, and relying on AI to generate ideas can make sure your team doesn’t slow down at all.

You’ll still have human creativity to fully create these ideas, but having some artificial intelligence help to come up with ideas can be a great way to come up with ideas you may not have considered before.

3. Optimise for social SEO

Just like Google and other search engines, social media platforms often come with their own SEO rules to follow. And if you’re still learning how to properly optimize your content, AI tools can help.

This way, you can utilize the right keywords, hashtags, captions, and anything else needed to ensure your content ranks well in the news feed.

4. Scale smaller teams

Small businesses and smaller teams have a lot on their plates, and AI can help them manage more in less time.

When asked how AI helps do more as a team of one, I will say, “THIS is the right question. As so many social media managers are a one-person band, having AI to help us draft and repurpose content is crucial.”

Social media managers have to create content en masse while also managing admin work and ideation. And sometimes, there simply aren’t enough hours in the day to do everything.

5. Boost productivity

Finally, AI can help boost productivity among teams of all sizes. By making tasks easier and helping teams stay more organized, productivity can improve, whether you’re running a team of one or a fully-fledged content marketing team.

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